About Hustle Double
Turning singles into doubles — in business and in mindset
In baseball, a hustle double happens when a player takes a routine single and turns it into a double — not with brute strength, but with sharp instincts, quick action, and a refusal to settle for the obvious outcome.
That’s the mindset behind Hustle Double.
You don’t constantly need more content. You need smarter content — the kind that builds momentum, aligns with real buyer behavior, and makes the most of the work you’re already doing. That’s what we deliver.
After more than a decade leading content strategy for high-growth B2B brands like Emplifi and MessageGears, I started Hustle Double to help small, scrappy marketing teams stretch their content further. We help you build sharper SEO strategies, more effective nurture campaigns, and content programs that actually drive pipeline — not just traffic.
No fluff. No ego. No endless strategy decks. Just clear, focused work that compounds over time.
Not by swinging for the fences. But by hustling out every play.

Areas of Practice
01
Content Marketing Strategy
Building smarter content frameworks that connect directly to business outcomes, not vanity metrics
02
Campaign Execution
Planning and launching content-driven campaigns that drive engagement, leads and real pipeline growth
03
SEO Optimization
Turning existing content into a growth engine with strategic refreshes and targeted expansion to bring traffic
04
Lead Nurturing
Designing email sequences that reliably move buyers forward – faster, smarter and more predictably
05
Content Refreshes
Breathing new life into underperforming assets to unlock fresh organic traffic and new opportunities
06
Marketing Alignment
Bridging strategy and execution across teams to ensure every marketing action moves the needle and gets results
Who is Hustle Double?
Former journalist and 13-year content marketing veteran Jeff Haws started Hustle Double to bring grit and determination to your strategy.

Jeff Haws
Founder & Principal
Helping B2B brands turn smart content strategy into real growth