About Hustle Double

Turning singles into doubles — in business and in mindset

In baseball, a hustle double happens when a player takes a routine single and turns it into a double — not with brute strength, but with sharp instincts, quick action, and a refusal to settle for the obvious outcome.

That’s the mindset behind Hustle Double.

You don’t constantly need more content. You need smarter content — the kind that builds momentum, aligns with real buyer behavior, and makes the most of the work you’re already doing. That’s what we deliver.

After more than a decade leading content strategy for high-growth B2B brands like Emplifi and MessageGears, I started Hustle Double to help small, scrappy marketing teams stretch their content further. We help you build sharper SEO strategies, more effective nurture campaigns, and content programs that actually drive pipeline — not just traffic.

No fluff. No ego. No endless strategy decks. Just clear, focused work that compounds over time.

Not by swinging for the fences. But by hustling out every play.

Areas of Practice

01

Content Marketing Strategy

Building smarter content frameworks that connect directly to business outcomes, not vanity metrics

02

Campaign Execution

Planning and launching content-driven campaigns that drive engagement, leads and real pipeline growth

03

SEO Optimization

Turning existing content into a growth engine with strategic refreshes and targeted expansion to bring traffic

04

Lead Nurturing

Designing email sequences that reliably move buyers forward – faster, smarter and more predictably

05

Content Refreshes

Breathing new life into underperforming assets to unlock fresh organic traffic and new opportunities

06

Marketing Alignment

Bridging strategy and execution across teams to ensure every marketing action moves the needle and gets results

Who is Hustle Double?

Former journalist and 13-year content marketing veteran Jeff Haws started Hustle Double to bring grit and determination to your strategy.

Jeff Haws

Founder & Principal

Helping B2B brands turn smart content strategy into real growth