Author: jmcatee

  • If your content is the product, is it worth the price?

    If your content is the product, is it worth the price?

    Most marketing teams don’t want to hear this, but it’s true: your buyers don’t owe you their attention.

    • They don’t owe you a form fill.
    • They don’t owe you a webinar signup.
    • They don’t owe you a download, a demo request, or even a follow on LinkedIn.

    You have to earn all of that. And you earn it by offering something valuable in return.

    Attention is currency. And your content is the product.

    In B2B marketing, especially demand generation, we often treat content as a means to an end. A tool for lead capture. A step in the funnel.

    But let’s reframe it: content is the product.

    Think of it this way:

    • An ebook isn’t just “a way to get their email.” It’s a transaction. You’re offering something in exchange for personal information.
    • A webinar isn’t just a chance to deliver a pitch. It’s a commitment of 45 minutes from someone’s day, which is no small ask.
    • A newsletter signup means someone is willing to let you into their inbox again and again.

    That’s not a favor. It’s a purchase.

    And the currency isn’t dollars — it’s time, trust, and contact information.

    So the real question becomes: Is your content worth what you’re asking your audience to spend?

    Assume disinterest. Earn attention.

    This is the mindset shift that changes everything: assume your audience doesn’t care.

    Because most of them don’t. Not yet.

    They don’t know how smart your team is. They don’t know how powerful your product is. They don’t know why that case study is different from the 17 others in their inbox today.

    So start there.

    Don’t assume your audience is ready to engage. Assume you have to win them over, and design your content accordingly.

    That means:

    • Headlines that stop the scroll because they actually speak to a pain point
    • Assets that teach, entertain, or help solve a problem, not just tee up your pitch
    • Forms that are short and frictionless, unless what’s on the other side is genuinely worth the ask
    • Follow-up nurtures that reward interest with more value, not just more noise

    Don’t sell harder. Create better value.

    It’s easy to fall into the trap of “we just need to promote this more.”
    But no amount of paid media or social scheduling will save content that doesn’t resonate.

    Instead, focus on making your content irresistible.
    Not to everyone. Just to the right people.

    Ask yourself:

    • Would I give up my email for this?
    • Would I show up to this webinar if it weren’t my job?
    • Would I feel like I got something worthwhile in return?

    If not, it’s time to rethink what you’re offering, not just how you’re promoting it.

    An audience-first approach is a long game — but it works

    Building trust with your audience takes time. But it also pays dividends.

    When people begin to associate your brand with value — not just noise — you lower the barrier to every future ask:

    • More newsletter signups
    • More engagement on social
    • More form fills
    • More demo requests

    The goal isn’t to “trick” someone into handing over their email. It’s to create a brand that makes them want to.

    That only happens when you treat content like the product it is, and make sure it’s worth the price of admission.

    Takeaways:

    • Assume your audience doesn’t care (yet). Make them care by offering real value.
    • Every piece of content is a transaction: Are you offering something that’s worth the trade?
    • Email addresses are currency. Treat them with the respect you’d give to dollars.
    • Create with your audience’s needs, not your internal calendar, at the center.

    Want help figuring out what content your buyers actually want to engage with? That’s what I do. Let’s talk.

  • Doing More With Less: A Realistic Guide to GEO-Friendly Content for Small Teams

    Doing More With Less: A Realistic Guide to GEO-Friendly Content for Small Teams

    If you’re part of a small marketing team — or you’re flying solo like me — chances are you’ve felt a little overwhelmed by the ever-expanding checklist of what makes a blog post “good” these days. It’s not just about writing something insightful anymore.

    If you want your content to perform in organic search, surface well in generative engine overviews (GEO), and actually help your brand grow, you’re now told to add charts, audio clips, contextual embeds, dynamic updates, schema, interactive tools, video recaps, and more.

    Great in theory. But when you’re already stretched thin, it can feel more like an obstacle course than a checklist.

    Let’s break this down: what’s actually feasible for small teams (and freelancers), what’s probably not, and how to approach GEO- and AI-friendly content creation without losing your mind or your momentum.

    What small teams can realistically do to optimize for GEO

    If you’re aiming to create content that shows up in both search results and generative summaries, here are the low-to-moderate lift tactics that can move the needle without burying your bandwidth.

    1. Write robust, structured content
    GEO tools and AI overviews rely heavily on clean structure and clear answers. That means thoughtful H2 and H3 headings that mirror user queries, well-formatted explanations, and concise definitions where appropriate. Ask yourself: Could ChatGPT summarize this blog post easily? If the answer is yes, you’re on the right track.

    2. Add “last updated” timestamps
    This is one of the easiest wins on the list. A quick timestamp gives your content a freshness signal for both search engines and AI, and it reassures human readers that the info is current.

    3. Include mini case studies when you can
    Got a recent win or internal example? Fold it into your post, even if it’s just a paragraph or two. Real results beat hypotheticals in the eyes of both algorithms and readers.

    4. Use “real” images … selectively
    You probably don’t have time to create custom photography or elaborate illustrations. But you can include simple visuals — like screenshots, product UIs, or even lightly branded Canva graphics — that support your points. Aim for helpfulness, not fluff.

    5. Consider schema, especially FAQ and speakable tags
    You don’t have to go deep here. If you’re working with a developer or a CMS that supports it, adding basic schema (FAQ, speakable, how-to) to structured content is a manageable way to improve visibility.

    What you probably can’t do without help

    It’s not defeatist to say some of this is outside your current reach. It’s strategic. Here are the higher-lift enhancements that might be better saved for cornerstone pieces, or revisited later when you’ve got more support.

    1. Interactive tools and calculators
    Unless you’ve already got a widget or app built, don’t waste time trying to code up a quiz or ROI calculator just to hit a checklist item. It’s not worth it for every blog post.

    2. Audio clips or vertical video summaries
    These can be powerful engagement tools, but they require either A) someone comfortable on camera/audio or B) editing skills. Could you add a quick 30-second Loom recap? Maybe. But don’t force it if it slows your output to a crawl.

    3. Custom infographics and complex visuals
    Design resources can be precious, or nonexistent. If you’re working solo, it’s usually better to provide a clear chart prompt or rough sketch to your designer later. Or, use something like Canva to produce a simplified version that helps break up the post.

    How to think about GEO content when you’re a team of one

    At Hustle Double, I focus on making small teams look big. That means creating content strategies that punch above their weight. If you’re on a lean team, your first goal shouldn’t be “perfect content.” It should be useful, visible, and scalable content.

    Start with clean structure. Add value. Look for opportunities to plug in case studies, stats, and visuals as you go, not as a requirement for every post. When you’re ready to level up, circle back and enhance the content that’s already proving its worth.

    Need help identifying which blog posts to enhance and how? Start with a free 5-minute content audit. I’ll take a quick look at your site and send over actionable ideas for what to update and where to focus next.

    Final thought

    You don’t need to check every box on someone else’s list. You need to make smart, strategic progress with the resources you have, and keep building from there. That’s what the Hustle Double mindset is all about: maximizing impact with the tools at hand, and always looking for the extra base when others settle for first.

  • How to Refresh Underperforming Blog Posts (Without Starting from Scratch)

    How to Refresh Underperforming Blog Posts (Without Starting from Scratch)

    If you’ve been publishing content for a while, you probably have some older blog posts that just aren’t pulling their weight. They aren’t ranking well. They aren’t driving traffic. They aren’t converting. But you know the topic still matters. You’re just not sure what went wrong — or how to fix it.

    Good news: You don’t need to delete everything and start over. In fact, that might be the least effective path.

    Here’s how to refresh old blog content the smart way, so you get better results with half the effort.

    Why bother refreshing content at all?

    There are a few big reasons you should regularly review and update older content:

    • SEO decay is real: Over time, even well-performing posts can lose search traction. Competitors publish newer posts. Algorithms shift. Search behavior evolves.
    • You’re wasting good topics: If the intent is still valid, and the post is halfway decent, a refresh can turn “meh” into “money.”
    • It’s faster than starting over: You’ve already done some research, writing, and formatting. A refresh builds on that instead of scrapping it.

    In short, refreshing underperforming blog posts is one of the highest ROI moves in your content strategy.

    Step 1: Identify which blog posts need refreshing

    Start with data. Pull your analytics and look for:

    • Posts with declining organic traffic over the past 6–12 months
    • Posts with high impressions but low clicks in Google Search Console
    • Pages with a high bounce rate and low time on page
    • Older posts that don’t reflect your current brand, voice, or offerings
    • Blogs that rank on page 2 or 3 for valuable keywords — close enough to be worth the effort

    Don’t guess. Let the numbers tell you where to start.

    Step 2: Understand what’s wrong (and what’s not)

    Before you rewrite a single word, diagnose the issues. Ask yourself:

    • Does this content match search intent? If someone Googled this topic, would this post answer their question clearly and completely?
    • Is the post out of date? Stats, links, references, screenshots — all of these can quietly kill credibility if they feel stale.
    • Is it too short? Too long? Too fluffy? Thin content gets ignored. Rambling content gets abandoned.
    • Is the formatting scannable? Break up long paragraphs. Add subheads. Use bulleted lists. Make it skimmable.
    • Is it SEO-optimized at all? Does it target a keyword with a solid title tag, meta description, and internal linking?

    Some of these are quick wins. Others may take deeper structural changes. The goal is to fix what’s broken — and leave what’s working.

    Step 3: Research what’s ranking now

    Before you dive into updates, search your target keyword in an incognito browser window.

    Look at the top 5–10 results. Ask:

    • What’s their structure? Are they answering questions? Using tables or lists? Featuring video?
    • What angles or subtopics do they cover? Are there gaps your post can fill?
    • How in-depth are they? You don’t necessarily need to be the longest, but you do need to be useful.

    Use these results as a benchmark — not to copy, but to understand what Google currently sees as valuable.

    Step 4: Add value, don’t just tweak

    This is where a lot of people go wrong. They change a few words, update the date, and call it a day.

    That’s not a refresh. That’s a missed opportunity.

    Instead, focus on adding value:

    • Expand weak sections
    • Add missing subtopics or FAQs
    • Include new data, charts, or expert insights
    • Strengthen your intro and CTA
    • Improve your internal linking structure
    • Add alt text to images and optimize headers

    Remember, your goal is to make this post the best possible result for the keyword — not just to slap on a new coat of paint.

    Step 5: Update the meta data and republish

    Once you’ve improved the content, don’t forget the technical elements:

    • Write a compelling title tag (under 60 characters)
    • Craft a clear meta description (under 160 characters)
    • Update the publish date to signal freshness to search engines
    • Recheck your URL slug — if you change it, use a 301 redirect
    • Reindex the post via Google Search Console

    Then hit publish — and share it like it’s brand new.

    Step 6: Track performance and refine

    After you refresh a post, give it a few weeks. Then go back to your analytics.

    Watch for:

    • Increases in organic traffic
    • Improved time on page
    • Higher rankings for your target keywords
    • Increased clicks and engagement

    Sometimes a refresh is all it takes to take a post from forgotten to front-page. If it’s still underwhelming, dig back in. It may need stronger links, better visuals, or a more aggressive content strategy around it.

    Bonus tip: Start with a quick audit

    If this sounds like a lot of work, it doesn’t have to be. The hardest part is knowing where to start and what’s worth your time.

    That’s why I offer a free 5-minute content audit. You’ll get a quick, actionable review of your site’s content and where you could see big gains with a few smart updates, and you’ll be able to read it all in 5 minutes.

    Think of it as your shortcut to smarter strategy.

    Final thought: You don’t need more content. You need better content.

    The goal isn’t to publish more for the sake of volume. It’s to build assets that perform.

    By learning how to refresh old blog content the right way, you extend the life and value of what you’ve already created — without wasting hours reinventing the wheel.

    That’s the kind of content strategy that drives traffic, builds authority, and actually supports your business.

    And it all starts with knowing where to look.

  • What B2B Marketers Need to Know About Preparing for AI-Generated Search

    What B2B Marketers Need to Know About Preparing for AI-Generated Search

    Whether it’s directly via AI prompts or Google’s AI Overviews leading search results, AI is fundamentally changing how buyers find answers to their questions and, thus, how content is being created.

    As search engines evolve to prioritize conversational AI-generated answers, traditional SEO tactics aren’t enough. That’s because the content that surfaces first isn’t always the best optimized for keywords, or even who bidded the most to get to the top. It’s the content that helps AI provide helpful, fast, structured answers.

    For B2B marketers, this shift represents both a challenge and an opportunity. If your content is invisible to generative search, you risk being cut out of early buying conversations entirely. But if you understand how to align your content with AI systems, you can establish authority in a space your competitors may be ignoring.

    Here’s what you need to know, and what to do next.

    1. Understand how AI surfaces content

    AI-generated results pull from high-quality sources that offer structured, contextually rich information. Instead of relying solely on traditional ranking factors like backlinks or domain authority, these systems look for:

    • Clear, unambiguous answers to specific questions
    • Entities and concepts that map to a knowledge graph
    • Semantic depth and topical authority
    • Credibility signals like citations, author bios, and freshness

    In other words, the winner in AI search is the best explainer, not necessarily the most optimized page.

    2. Structure your content for AI consumption

    Format matters more than ever. Walls of text may work for humans with time, but not for AI trained to skim, parse, and summarize at scale.

    Make your content easier for generative AI to reference:

    • Use H2s that match likely user queries
    • Include concise, direct answers in the first 2-3 sentences
    • Break complex ideas into bullet points or numbered lists
    • Add definition boxes or Q&A-style sections
    • Refresh pages with new stats or links to maintain relevance

    Think of it like this: if your content could be lifted directly into an AI-generated answer, you’re doing it right.

    3. Invest in entity-based optimization

    Search engines and AI models increasingly rely on entities (people, companies, tools, concepts) instead of just keywords. Content that connects those entities clearly, consistently, and contextually is more likely to be surfaced.

    B2B marketers should:

    • Ensure consistent naming of products, personas, industries, and integrations
    • Use schema markup where possible
    • Interlink pages to establish topical depth and context

    For example, instead of writing “our platform,” say “[Company name] applicant tracking system” with surrounding context that helps AI understand its role in the hiring process.

    4. Build for credibility and freshness

    AI models value trust. That means:

    • Including author bios with credentials and links to social proof
    • Citing sources (ideally with outbound links to reputable domains)
    • Keeping content up to date (and noting last update dates visibly)

    Freshness and transparency matter. Old, anonymous blog posts with no citations? Those are increasingly invisible in AI results.

    5. Watch your analytics differently

    You might start seeing high-impression, low-click content. That doesn’t mean it’s failing, but it could mean your content is fueling AI answers in zero-click environments.

    Track:

    • Branded and non-branded search impressions
    • Featured snippet appearances
    • Changes in dwell time, not just bounce
    • Assisted conversions and “view-through” behaviors

    Visibility isn’t just about clicks anymore. It’s about being referenced, summarized, and trusted by systems your buyers use.

    6. Become part of the training data

    Most AI tools don’t go fetch fresh answers in real time. They generate responses based on their training data. And, unless your content is part of that foundation, it may never be referenced.

    That’s why long-term content authority matters more than ever.

    Focus on building content that:

    • Gets linked to and cited across the web
    • Uses language that clearly defines its domain expertise
    • Appears on high-quality domains with consistent messaging

    In the age of generative AI, your content needs to be more than relevant. It needs to be memorable to the machine.

    Final thoughts

    B2B marketers who ignore AI search are playing last year’s game. But those who adapt early can earn authority in ways their competitors can’t easily copy.

    It won’t be enough to publish more. You’ll need to publish better:

    • More structured
    • More trustworthy
    • More aligned with how machines summarize and recommend

    The winners in this new era will be the ones who think not just about rankings, but about readiness for discovery in an AI-first world.

  • How to Hire a Freelance Content Strategist for Your B2B SaaS Brand

    How to Hire a Freelance Content Strategist for Your B2B SaaS Brand

    Hiring the right freelance content strategist can be the difference between content that drives pipeline, and content that drives no one. Especially for B2B SaaS brands, where the buyer journey is long, competitive pressure is high, and internal teams are stretched thin, finding the right partner isn’t optional. It’s critical.

    Here’s how to know what you’re looking for, what to ask, and what to avoid.

    Why B2B SaaS brands turn to freelance content strategists

    The best B2B SaaS companies know that growth comes from speed and smart execution. And for many, that means turning to freelancers not as a stopgap, but as a strategic move.

    Here’s why:

    • You can scale faster without needing to add headcount or get bogged down in HR.
    • You get access to specialized expertise in SaaS content marketing, not just generic B2B copywriters.
    • You get flexible firepower. A great strategist can help plan, write, optimize, and connect the dots across marketing, product, and sales.
    • It’s budget-efficient. Fractional help from the right person costs less than a full-time hire and often delivers faster ROI.

    And when done right, freelance content strategy isn’t merely a plug-and-play resource. It’s a partnership that accelerates growth.

    What makes a great freelance content strategist for SaaS?

    Not all freelancers are created equal. Here’s what to look for if you want someone who can actually move the needle:

    • Understands the SaaS buyer journey
      Not just top-of-funnel blog content, but mid-funnel nurture, sales enablement, and decision-stage clarity. They know how SaaS deals actually close, and where content fits.
    • Thinks beyond blog posts
      This isn’t about publishing for publishing’s sake. A good strategist will ask, “How does this piece move someone closer to a demo, a trial, or a contract?”
    • Can build strategy and execute
      You don’t always have the luxury of splitting strategy and writing across two roles. A good freelancer can take the brief, connect it to your goals, and deliver actual content too.
    • Knows how to work cross-functionally
      They can navigate the language of product, the needs of sales, and the campaign timing of marketing. That fluency matters, especially when content sits in the middle of all three.
    • Brings more than just words
      You’re not hiring a blog factory. You’re hiring someone who can think critically, challenge assumptions, and help you make better decisions with your content budget.

    5 key questions to ask before you hire a B2B SaaS content strategist

    Before you bring in a freelance strategist, ask these five questions to make sure they’re the right fit:

    1. Can you show examples of B2B SaaS content you’ve built?

    Don’t just take their word for it. Ask for links to blog posts, nurture sequences, strategy docs, pillar pages – anything that proves they’ve worked with SaaS brands and understand your world.

    2. How do you approach building a content strategy aligned to pipeline goals?

    You’re not just trying to get traffic. You want leads, engagement, and momentum that aligns with sales. A good strategist will talk about ICPs, buyer journeys, and content mapping, not just keywords.

    3. What tools and platforms are you comfortable working with?

    You’ll move faster with someone who’s used HubSpot, WordPress, Webflow, Notion, Clearbit, SEMrush, or whatever you’ve got in your stack. Familiarity means fewer speed bumps.

    4. How do you measure content success?

    If they start and stop with “pageviews,” that’s a red flag. Look for answers that include conversions, engagement depth, time-to-demo, or how content accelerates opportunity velocity.

    5. What’s your typical engagement model?

    Are they project-based? Retainer only? Monthly strategy calls? You need someone whose workflow fits your team, and who won’t disappear mid-project or overload your calendar.

    Red flags to watch out for

    Even good writers can be the wrong fit for B2B SaaS. Here’s what to keep an eye on:

    • A generic portfolio with no SaaS work or strategic examples
    • Over-indexing on SEO metrics without talking about how people actually buy software
    • Talking only about writing without ever asking about business goals
    • Lack of awareness around SaaS sales cycles, or how long the journey can be

    You’re not hiring a freelancer. You’re hiring a partner in how your brand shows up and grows.

    Why having the right partner matters

    Content isn’t a box to check. It’s a growth lever, if you treat it like one.

    The right freelance content strategist won’t just help you “get more blogs out.” They’ll help you build a content system that drives real pipeline, shortens sales cycles, strengthens your brand, and aligns teams.

    And when you find someone who fits, the impact is measurable.

    Need help scaling your SaaS content strategy?
    I work with B2B SaaS brands to build smart, effective content programs that move the needle, not just fill the calendar.
    ➡️ Let’s talk

  • Why Your Content Isn’t Driving Leads – and What to Do Instead

    Why Your Content Isn’t Driving Leads – and What to Do Instead

    You’ve got the blog. The gated content. The webinars. The nurture emails. You’re publishing regularly, maybe even following SEO best practices. So … why is your content not driving leads?

    That’s a frustrating, familiar place for a lot of marketing teams, especially in B2B. You’re checking the boxes, but the pipeline isn’t showing it. And worse, you may not know where the breakdown is happening.

    Let’s fix that.

    Here’s why your content might not be generating leads, and what to do instead to turn your strategy into something actually measurable.

    1. You’re publishing but not strategizing

    This is the most common trap I see: Content activity mistaken for content strategy.

    Teams get stuck in a cadence (“Two blogs a month,” “A quarterly asset,” “One nurture per campaign”) and assume consistency will eventually pay off. But if the content doesn’t align with your buyers’ journey or solve a pain point they actually care about, it’s just noise.

    What to do instead
    Step back and ask:

    • Who is this really for?
    • What stage of the journey are they in?
    • What problem does this piece solve?
    • If they take the action I want them to, what does that tell me about them?
    • What do I want them to do next?

    Start there. Then build your content around those answers. Otherwise, you’re just creating for creation’s sake.

    free, no-risk, actionable audit

    Want a free content audit you can read in 5 minutes?

    Let’s get started

    2. Your content has no real point of view

    Informational content can be helpful, but if it lacks perspective, it blends into the background.

    B2B buyers don’t want bare information. They want clarity. They want someone to help them make a decision or challenge how they’re thinking.

    If your blog posts feel generic, it’s probably because they’re trying to be “safe” or “neutral.” And that makes them – and, thus, you – pretty forgettable.

    What to do instead
    Start with a clear, confident opinion.
    You don’t need to be polarizing, but you do need to stand for something. If you can’t answer, “What’s the take here?” your reader can’t either.

    3. You haven’t connected your content to a next step

    You wrote a great piece. But now what? If your CTA is “Contact us” or “Learn more” — and there’s no relevant offer, resource, or funnel connection — you’ve created a dead end.

    Leads don’t just happen. You have to guide people toward them.

    What to do instead
    Pair every piece of content with:

    • A CTA tailored to where the reader is in the journey
    • A follow-up path (nurture email, related blog post, light-touch asset)
    • An actual reason for the reader to take action (urgency, value, clarity)

    If your content doesn’t give the reader something to do, you’re relying on wishful thinking.

    4. You’re not optimizing — you’re just publishing

    Content decay is real. And most teams don’t have the bandwidth to update blog posts or landing pages that fell off six months ago. But that’s where huge opportunity hides.

    If your site has solid bones (Think: old blog posts with decent structure, or content that once ranked), you’re likely leaving leads on the table by letting it gather dust.

    What to do instead
    Refresh content with:

    • Updated stats and examples (Have you done any recent research?)
    • Sharper intros and CTAs (Have your goals changed?)
    • Focused keywords with long-tail intent (What’s evolved in your industry?)
    • Internal linking that builds reader momentum (What relevant content have you published recently?)

    A good content refresh can outperform a brand-new post, at a fraction of the effort.

    5. You’re creating for volume, not value

    It’s tempting to “feed the engine” with constant content. But not every post needs to be 1,200 words. Not every asset needs to be a gated whitepaper. And not every email needs to go out on schedule just because it’s Tuesday.

    More content does not equal more leads.

    What to do instead
    Invest in fewer, better pieces:

    • Strong pillar pages that anchor your SEO strategy
    • Blog posts that answer real questions (the kind your sales team hears all the time)
    • Mid-funnel content designed to convert (not just inform)

    High-quality, well-aligned content builds momentum. Low-impact filler slows everything down.

    6. You’re not nurturing leads after the click

    Even when someone does engage – reads a post, downloads something, signs up – what happens next?

    If your lead nurture is out of sync with your content or feels like a canned drip, you’re likely losing qualified prospects before they even consider raising their hand.

    What to do instead
    Build nurture journeys that:

    • Reflect the topic and tone of the content they just consumed
    • Offer value and insight before trying to “sell”
    • Guide readers logically toward a conversion point (not a blind push)

    This is where strategy and execution meet. And where most teams fall short.

    Ready to turn your content into something measurable?

    If any of this sounds painfully familiar, you’re not alone.
    And this is exactly what Hustle Double helps teams fix. Here’s our cheat sheet to show you precisely the steps to take.

    ➡️ Let’s set up a call and talk through what’s not working – and what we can do to stretch your content further. Not ready to talk? Start with the free 5-minute content audit right here.

    Because it’s not just about content. It’s about results.
    Let’s hustle smarter.

  • Why Hustle Works: The Content Strategy Behind the Name

    Why Hustle Works: The Content Strategy Behind the Name

    You can’t fake hustle. And in content marketing, you can’t afford to.

    When I started Hustle Double, I didn’t name it after some vague business metaphor. I named it after one of my favorite moments in baseball – when a player turns what should be a routine single into a double simply by running harder than anyone expected.

    It’s not flashy. It’s not loud.
    It’s just smart, fast, and effective.

    That’s the mindset I’ve brought to content strategy throughout my career, and it’s the same mindset I bring to my work with clients.

    Content that stretches further

    Too often, brands crank out content with no real plan behind it. A blog post here. A lead magnet there. A nurture email series that kind of trails off after the second message.

    There’s no connective tissue. And, more importantly, no clear business outcome.

    At Hustle Double, the goal is to stretch every piece of content further. That might mean:

    • Refreshing an old blog post into a top-ranking SEO asset
    • Turning a one-off campaign into a long-tail nurture
    • Connecting strategy to actual pipeline and booked revenue

    The work doesn’t have to be loud to be valuable. It just has to be focused, and hustled through with intent.

    Why strategy matters more than ever

    We’re in an era of content overload. AI can generate 500 blog posts a day if you let it. Everyone’s publishing, but very few are leading with clarity.

    The brands that win are the ones who have a system. A strategy.
    A way to extract real value from the content they create.

    That’s what Hustle Double is built for.

    Let’s stretch something ordinary into something exceptional

    If you’re ready to stop making content just for the sake of it, and start using it to drive real growth, let’s talk.

    Because the difference between a single and a double isn’t always how hard you hit it.

    Sometimes, it’s just how fast you run.

    TL;DR

    • Hustle Double is built around a simple idea: do more with what you already have.
    • Content should drive outcomes – not just activity.
    • If you want sharper strategy, stronger execution, and a little hustle behind it, let’s connect.