blog refreshes & optimizations
Get more from what you’ve already created
You don’t always need more content. Sometimes, you just need to make better use of what you already have.
Most marketing teams are sitting on years of blog content that’s no longer aligned with their current strategy, underperforming in search, or simply outdated. That content may have been useful once, but now it’s quietly slipping down the Google rankings, missing opportunities, and confusing your audience.
A blog refresh isn’t about rewriting everything from scratch. It’s about making smart, targeted updates that help your content stay relevant, visible, and effective. It’s one of the fastest, most cost-effective ways to improve SEO performance, increase engagement, and move buyers through the funnel.
Why it matters
Search engines reward relevance and recency. If your blog posts are out of date — even slightly — you’re giving up rankings to competitors who publish newer, more comprehensive content.
But it’s not just about SEO. Outdated content hurts your credibility. It can confuse visitors, stall your funnel, and waste the time of the people you worked so hard to attract.
Refreshing your blog content is a force multiplier. It protects past investments, strengthens your site architecture, and creates momentum that compounds.
Curious how your blog content is performing?
What’s included in a refresh
- Content audit + opportunity analysis
I’ll analyze your blog to find posts that are underperforming, misaligned, or in need of updates — and recommend which ones are worth refreshing - On-page SEO improvements
Updated headers, meta descriptions, internal linking, alt text, keywords optimization — all designed to help the post perform better in search - Content updates and rewrites
I’ll tighten the narrative, update outdated stats and examples, fix structural issues, and make sure your messaging reflects the current brand voice - Conversion alignment
We’ll make sure every post includes relevant CTAs and connects to the right part of your funnel, so the content doesn’t just rank, it works. - Republish strategy
I’ll help you relaunch content in a way that signals freshness to search engines and gives you a reason to promote it again across channels
Results you can expect
Refreshing old content doesn’t just improve your blog’s performance — It unlocks compounding growth. Here’s what brands typically see:
- Higher search rankings for previously stagnant posts
- Increased organic traffic from content you already invested in
- Better on-site engagement and time on page
- Clearer paths to conversion through updated CTAs
- Stronger alignment between content and business goals
Let’s talk
Every blog is different, and so is every refresh strategy. If you’re wondering whether this would be worth the effort for your brand, let’s have a quick conversation.
I’ll show you how we can use the content you already have to drive more results — without adding to your to-do list.