campaign and content planning
Connect the dots before you create more
A good plan makes your content more strategic, more efficient, and way more likely to deliver real results
Most teams don’t have a content problem; they have a coordination problem. They’re creating content without a clear plan for how it fits into the larger campaign, how it moves buyers forward, or how it ties back to business goals. The result is scattered messaging, duplicated efforts, and missed opportunities.
Campaign and content planning brings clairty. It helps you map your message to the right audience, format, and funnel stage — so every asset has a purpose. With the right structure, even a small content team can look and feel like a well-oiled machine.
Why it matters
Without a clear plan, even the best content struggles to perform. You might be saying the right things, but at the wrong time, to the wrong audience, or in the wrong format.
Disconnected campaigns create extra work, dilute your message, and make it harder to measure what’s actually working. Worse, they can leave your buyers confused or unengaged, even if they’re a perfect fit.
Strategic planning changes that. It gives your content structure, your team direction, and your campaigns a fighting chance at real impact, without relying on guesswork or luck.
Need a plan for your content?
What’s included in a refresh
- Messaging and content audit
I’ll review what you’ve already created to find gaps, overlaps, and opportunities, so we’re not reinventing the wheel or duplicating effort - Campaign theme and narrative planning
We’ll define the story your campaign needs to tell, mapping it to audience pain points, funnel stages, and business priorities - Content calendar development
You’ll get a clear, realistic plan for what to publish, when, and where — tailored to your team’s capacity and your goals - Channel and format strategy
We’ll align each asset with the right channel and format, making sure your message lands where your audience is actually paying attention - Briefs and workflow
I’ll create detailed content briefs and workflow guidance to help your team move from plan to publish without bottlenecks or guesswork
Results you can expect
A strong plan doesn’t merely organize your efforts. It multiplies your impact. Here’s what brands typically see:
- More focused, cohesive campaigns that align with business goals
- Better use of existing content and less wasted effort
- Clearer team alignment and faster execution across functions
- Higher engagement from assets built with purpose and intent
- Stronger pipeline contribution from content that connects
Let’s talk
Even the best content won’t perform without a plan behind it. If your team is stuck in reactive mode — always producing, rarely pausing — let’s fix that.
I’ll help you build a campaign and content plan that puts your existing assets to better use, fills in the right gaps, and gives your team a clear path forward. Let’s make the next quarter feel a lot less chaotic.