Case Studies
pipeline creation
How a Thought Leadership Report Drove 1,930 Responses and $29K in Pipeline
When a major B2B SaaS company set out to create its 2025 Social Media Benchmarks Report, the goal wasn’t just to publish another gated asset — it was to create a demand-generation engine. I led the end-to-end go-to-market strategy, from outlining and writing the 26-page report to coordinating with Design, partnering with the Campaigns team to build a segmented nurture journey, and aligning with Sales to ensure follow-through.