strategic audit and second opinions
Know what’s working — and what eats space
When your content isn’t delivering, it’s not always obvious why. I’ll help you find the signal in the noise.
You don’t always need a full-blown content overhaul to start seeing better results. Sometimes, you just need an outside perspective — someone who knows what to look for, what to fix, and what to leave alone.
Whether you’re trying to revive a stagnant blog, figure out why your SEO traffic has stalled, or gut-check a content strategy before you go all-in, a Strategic Audit or Second Opinion can help you move forward with confidence. I’ll assess the big picture, dig into the details, and give you a clear, honest read on where the opportunities are, and what’s standing in your way.
Why it matters
Good content takes time, budget, and effort to create. But without regular evaluation, even your best work can lose its edge.
Maybe your goals have shifted. Maybe the market has. Or maybe that top-performing piece from last year just isn’t landing anymore. If you don’t stop to assess what’s working — and what isn’t — you risk pouring resources into the wrong things while missing easy wins right under your nose.
A clear-eyed audit or second opinion helps you course-correct early. It protects your strategy from bloat, keeps your team focused, and ensures your content actually supports the outcomes you care about.
Need someone to give your content a look?
What’s included in an audit
- Content performance review
I’ll evaluate your existing content library to identify what’s pulling its weight, what’s falling short, and what’s just cluttering up your site. - SEO and technical checks
From metadata to internal links, I’ll flag gaps and missed opportunities that could be holding your content back in search. - Messaging and positioning analysis
I’ll assess how well your content reflects your current voice, audience, and value props, along with where it might be sending mixed signals. - Funnel fit assessment
We’ll look at how your content supports the buyer journey, spotlighting where you need stronger CTAs, next steps, or conversion paths. - Actionable recommendations
You’ll get a clear, prioritized set of next steps — whether you want to tackle them in-house or bring me in to execute.
Results you can expect
A strategic audit is more than a gut check — it’s a growth lever. Here’s what brands typically see:
- Sharper SEO performance from existing content
- More efficient use of content budget and resources
- Improved clarity and consistency across your site
- Higher engagement and stronger buyer signals
- Content that works harder — and smarter — for your goals
Let’s talk
Every strategy benefits from a second set of eyes. If you’re not sure where the gaps are — or what to do about them — let’s talk.
I’ll help you uncover the opportunities hiding in plain sight and show you how to get more from the content you’ve already created.