{"id":16,"date":"2025-04-28T19:45:58","date_gmt":"2025-04-28T19:45:58","guid":{"rendered":"http:\/\/kqk.syi.temporary.site\/website_8337c049\/about\/"},"modified":"2025-05-09T16:58:21","modified_gmt":"2025-05-09T16:58:21","slug":"about","status":"publish","type":"page","link":"https:\/\/hustledoublecontent.com\/staging\/1605\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<div id=\"hero\" class=\"nfd-container nfd-p-lg nfd-pb-lg nfd-theme-white nfd-bg-surface is-style-nfd-theme-white wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-3xl wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"md:nfd-order-2 wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-fc5e3b10 wp-block-column-is-layout-flow\" style=\"flex-basis:44%\">\n<div class=\"nfd-gap-lg nfd-text-md wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h1 class=\"wp-block-heading nfd-text-giga nfd-text-current\">About Hustle Double<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Turning singles into doubles \u2014 in business and in mindset<\/h2>\n\n\n\n<p class=\"\">In baseball, a <em>hustle double<\/em> happens when a player takes a routine single and turns it into a double \u2014 not with brute strength, but with sharp instincts, quick action, and a refusal to settle for the obvious outcome.<\/p>\n\n\n\n<p class=\"\">That\u2019s the mindset behind Hustle Double.<\/p>\n\n\n\n<p class=\"\">You don\u2019t constantly need more content. You need smarter content \u2014 the kind that builds momentum, aligns with real buyer behavior, and makes the most of the work you\u2019re already doing. That\u2019s what we deliver.<\/p>\n\n\n\n<p class=\"\">After more than a decade leading content strategy for high-growth B2B brands like Emplifi and MessageGears, I started Hustle Double to help small, scrappy marketing teams stretch their content further. We help you build sharper SEO strategies, more effective nurture campaigns, and content programs that actually drive pipeline \u2014 not just traffic.<\/p>\n\n\n\n<p class=\"\">No fluff. No ego. No endless strategy decks. Just clear, focused work that compounds over time.<\/p>\n\n\n\n<p class=\"\">Not by swinging for the fences. But by hustling out every play.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"nfd-grid nfd-grid-cols-9 nfd-grid-rows-1 nfd-items-center wp-block-group is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<figure class=\"nfd-col-start-5 nfd-col-end-13 nfd-row-start-1 nfd-border-bg nfd-rounded wp-block-image size-full has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"914\" height=\"1280\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/baseball-1478386_1280.jpg?resize=914%2C1280&#038;ssl=1\" alt=\"\" class=\"wp-image-51\" style=\"border-left-width:3px;aspect-ratio:2\/3;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/baseball-1478386_1280.jpg?w=914&amp;ssl=1 914w, https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/baseball-1478386_1280.jpg?resize=214%2C300&amp;ssl=1 214w, https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/baseball-1478386_1280.jpg?resize=731%2C1024&amp;ssl=1 731w, https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/baseball-1478386_1280.jpg?resize=768%2C1076&amp;ssl=1 768w, https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/baseball-1478386_1280.jpg?resize=600%2C840&amp;ssl=1 600w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-theme-white nfd-bg-surface is-style-nfd-theme-white wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"nfd-text-contrast nfd-text-huge nfd-text-balance wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:500\">Areas of Practice<\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-base nfd-gap-md nfd-gap-y-xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-p-card-square nfd-rounded nfd-gap-md nfd-theme-light nfd-bg-surface is-style-nfd-theme-light wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance has-text-align-left\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">01<\/p>\n\n\n\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading has-text-align-left\" style=\"font-style:normal;font-weight:500\">Content Marketing Strategy<\/h3>\n\n\n\n<p class=\"nfd-text-balance nfd-text-faded  has-text-align-left\">Building smarter content frameworks that connect directly to business outcomes, not vanity metrics<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-p-card-square nfd-rounded nfd-gap-md wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance has-text-align-left\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">02<\/p>\n\n\n\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading has-text-align-left\" style=\"font-style:normal;font-weight:500\">Campaign Execution<\/h3>\n\n\n\n<p class=\"nfd-text-balance nfd-text-faded  has-text-align-left\">Planning and launching content-driven campaigns that drive engagement, leads and real pipeline growth<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-p-card-square nfd-rounded nfd-gap-md nfd-theme-light nfd-bg-surface is-style-nfd-theme-light wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance has-text-align-left\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">03<\/p>\n\n\n\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading has-text-align-left\" style=\"font-style:normal;font-weight:500\">SEO Optimization<\/h3>\n\n\n\n<p class=\"nfd-text-balance nfd-text-faded  has-text-align-left\">Turning existing content into a growth engine with strategic refreshes and targeted expansion to bring traffic<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-gap-y-xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-p-card-square nfd-rounded nfd-gap-md wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance has-text-align-left\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">04<\/p>\n\n\n\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading has-text-align-left\" style=\"font-style:normal;font-weight:500\">Lead Nurturing<\/h3>\n\n\n\n<p class=\"nfd-text-balance nfd-text-faded  has-text-align-left\">Designing email sequences that reliably move buyers forward \u2013 faster, smarter and more predictably<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-p-card-square nfd-rounded nfd-gap-md nfd-theme-light nfd-bg-surface is-style-nfd-theme-light wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance has-text-align-left\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">05<\/p>\n\n\n\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading has-text-align-left\" style=\"font-style:normal;font-weight:500\">Content Refreshes<\/h3>\n\n\n\n<p class=\"nfd-text-balance nfd-text-faded  has-text-align-left\">Breathing new life into underperforming assets to unlock fresh organic traffic and new opportunities<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-p-card-square nfd-rounded nfd-gap-md wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance has-text-align-left\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">06<\/p>\n\n\n\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading has-text-align-left\" style=\"font-style:normal;font-weight:500\">Marketing Alignment<\/h3>\n\n\n\n<p class=\"nfd-text-balance nfd-text-faded  has-text-align-left\">Bridging strategy and execution across teams to ensure every marketing action moves the needle and gets results<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"our-team\" class=\"nfd-p-lg nfd-container nfd-bg-surface nfd-theme-darker is-style-nfd-theme-darker wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b1ab6e45 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-contrast nfd-text-huge nfd-text-balance wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:500\">Who is Hustle Double?<\/h2>\n\n\n\n<p class=\"nfd-text-md nfd-text-balance nfd-text-faded has-text-align-center\">Former journalist and 13-year content marketing veteran Jeff Haws started Hustle Double to bring grit and determination to your strategy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-gap-y-2xl wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-12beab2d wp-block-columns-is-layout-flex\">\n<div class=\"nfd-gap-sm wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"nfd-rounded-full wp-block-image aligncenter size-full is-resized has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"353\" height=\"353\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/Headshot.jpeg?resize=353%2C353&#038;ssl=1\" alt=\"\" class=\"wp-image-57\" style=\"border-width:1px;aspect-ratio:1;object-fit:cover;width:96px\" srcset=\"https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/Headshot.jpeg?w=353&amp;ssl=1 353w, https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/Headshot.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/hustledoublecontent.com\/staging\/1605\/wp-content\/uploads\/2025\/04\/Headshot.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/figure>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-md has-text-align-left\"><strong>Jeff Haws<\/strong><\/p>\n\n\n\n<p class=\"nfd-text-base nfd-text-faded has-text-align-left\">Founder &amp; Principal<\/p>\n<\/div>\n\n\n\n<div class=\"nfd-text-pretty nfd-text-sm nfd-text-faded wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center\">Helping B2B brands turn smart content strategy into real growth<\/p>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n<\/div>\n\n\n\n<ul class=\"is-style-logos-only wp-block-social-links aligncenter has-large-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/jeffhaws\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About Hustle Double Turning singles into doubles \u2014 in business and in mindset In baseball, a hustle double happens when a player takes a routine single and turns it into a double \u2014 not with brute strength, but with sharp instincts, quick action, and a refusal to settle for the obvious outcome. That\u2019s the mindset [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - Hustle Double | Strategic Content Marketing for B2B SaaS Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hustledoublecontent.com\/staging\/1605\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Hustle Double | Strategic Content Marketing for B2B SaaS Brands\" \/>\n<meta property=\"og:description\" content=\"About Hustle Double Turning singles into doubles \u2014 in business and in mindset In baseball, a hustle double happens when a player takes a routine single and turns it into a double \u2014 not with brute strength, but with sharp instincts, quick action, and a refusal to settle for the obvious outcome. 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