{"id":198,"date":"2025-05-02T12:56:03","date_gmt":"2025-05-02T12:56:03","guid":{"rendered":"https:\/\/hustledoublecontent.com\/staging\/1605\/?page_id=198"},"modified":"2025-05-02T17:57:50","modified_gmt":"2025-05-02T17:57:50","slug":"2025-benchmarks-case-study","status":"publish","type":"page","link":"https:\/\/hustledoublecontent.com\/staging\/1605\/case-studies\/2025-benchmarks-case-study\/","title":{"rendered":"Case Study: 2025 Social Media Benchmarks campaign"},"content":{"rendered":"\n
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Turning Industry Data into Pipeline \u2013 The 2025 Social Media Benchmarks Report Campiagn<\/h2>\n\n\n\n
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One-Line Summary<\/h2>\n\n\n\n

Led strategy, content, and campaign execution for a major B2B SaaS company’s 2025 Benchmarks Report, generating 1,930 responses, 208 MQLs, and $29K in pipeline through strategic segmentation, retargeting, and sales alignment.<\/p>\n\n\n\n

Want similar results for your team?<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Let’s talk<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

Context<\/h2>\n\n\n\n

In early 2025, a major B2B SaaS company launched its flagship 2025 Social Media Benchmarks Report<\/strong>, a major gated asset designed to strengthen thought leadership, generate marketing-qualified leads (MQLs), and drive real pipeline creation.<\/p>\n\n\n\n

This wasn\u2019t a quick-turn asset \u2014 it was the result of weeks of internal data analysis, strategic planning, content development, and cross-functional execution. The goal: make the report a cornerstone of Emplifi\u2019s demand generation efforts for Q1 and beyond.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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My Role<\/h2>\n\n\n\n

I led the end-to-end go-to-market strategy for the campaign, contributing to every phase of development and execution, including:<\/p>\n\n\n\n